The Hype Machine

by Brad Scott 11. March 2011 01:28

I have sat back and watched the happenings in the football world over the last number of weeks. There has been a lot with Superbowl, Signing Day, NFL combine, and of course the ongoing NFL contract issues. But one thing intrigued me. Actually it was a couple of things under the same umbrella. The hype bestowed upon players such as Cam Newton and Jadeveon Clowney.

 

Here's the deal. A number of these players come out of high school and college and we never hear much about them after a year or two. Basically, they were stellar standouts where they were. They have tons of praise, attention and promise attached to them. In some cases, they were considered to be the guy who “made” the team what it was. Some players were All-American, won M.V.P. Honours, won Heisman's, even National Championships.

 

I'm just not sure I understand why the media puts so much attention on what these players say or maybe do. The fact that it appears Jadeveon Clowney is already making a 'name' for himself with his comments in regards to hypothesizing about South Carolina football over the next few years with him on the field. The spectacle that was waiting for him to make his announcement on signing at S.C., lends people the right to roll their eyes and say “here we go again with another one”. Frankly, Jadeveon, you have chosen to go to the University of South Carolina with the offensively focused head coach of Steve Spurrier. You have played high school football and, yes you were given a 5 star recruitment rating, but I fail to see the reason why so much hype is further made about your signing announcement.   But from the publicity platform you and your 'handlers' did a great job in furthering your career from a marketing perspective and all the endorsement deals you now have lining up. Wait, you're a college player so technically you are not eligible for endorsements. Well I guess your draft status certainly increased. Wait, you have not played a down of even a spring college game yet. Perhaps your teammates will enjoy the rewards of the financial benefits your signing with S.C. will bring upon them. Wait, never mind.

 

Of course Jadeveon has had competition for the spotlight. Cam Newton et al have done a great job as well of boasting and promoting. That statue of Cam that has been commissioned to be put up outside of the stadium I'm sure will be amazing. Wait, what NFL stadium will that be in front of again? I wonder if the same company that was commissioned to build and erect the Ryan Leaf, Vince Young and JaMarcus Russell statues, to name a few, is building this one?

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